Commercial Systems For Beauty & Skincare
"High-fashion art direction meets brutalist direct-response engineering. Five flagship campaigns built around consumer friction points, sensory texture hooks, and paid-social conversion architecture."
Master Commercial Releases.
Widescreen cinema theater.
ELARA BEAUTY · Brand Genesis & Formulation Narrative
A 90-second cinematic brand film engineered for luxury top-of-funnel prestige positioning. Captures the architectural materials, tactile formula phases, and emotive identity of high-end cosmetic craftsmanship.
“90s Cinema Master · 24fps Color Science”
SOLAÉ
Scope Delivered
29 Master Assets · 100% Zero-Cast Water Veil · Meta & IG Suite
“Feels like water. Shields like SPF50+.”
Eliminate the sensory and visual friction of traditional daily sunscreens—addressing chalky white cast, greasy film in high humidity, and foundation pilling.
Engineered a 100% clear water-veil formulation visual system, contrasting thick white creams with an instantaneous 3-second absorption aesthetic across diverse skin tones.
Delivered 29 publication-grade paid social assets spanning Meta feeds, vertical Reels, and editorial daylight textures ready for conversion campaigns.
LIPÉA
Scope Delivered
27 Master Assets · Non-Sticky Hair Test Proof · 8-Hour Barrier Recovery
“High-shine glass finish. Zero glue drag.”
Solve the age-old contradiction between short-lived sticky glosses and hydrating balms, positioning a high-gloss rose glaze that actively restores the lip barrier.
Conducted the visual "Non-Sticky Hair Test" alongside macro vertical line crease-filling demonstrations to prove mirror shine without tack or painful chemical plumpers.
Built a 27-asset campaign vault across transparent cylindrical glass vessels, sheer blush-pink swatches, and high-conversion vertical motion ads.
NUÉCERA
Scope Delivered
35 Master Assets · 16 OZ Value Proposition · Meta, IG, TikTok & Web
“Moisturizing daily, but still dry? Rebuild the barrier.”
Position an oversized 16 OZ dermatologist-developed cream to combat rapid lotion evaporation, freezing office AC dryness, and multi-step routine fatigue.
Crafted a multi-platform visual identity system demonstrating dense whipped spatula peaks that melt into weightless velvet-matte protection on skin.
Deployed 35 multi-channel assets engineered across Meta square feeds, 4:5 portraits, TikTok fullscreen verticals, and direct-to-consumer store banners.
AURA PURIFY
Scope Delivered
27 Master Assets · 1-Second Optical Phase Shift · 50% Glycerin Base
“Gel to Milk in 1 Second. Never Strip. Just Clean.”
Overcome double-cleanse fatigue and post-wash "tight plastic" sulfate strip, providing a single restorative cleanse that melts waterproof makeup without drying skin.
Showcased the optical 1-second phase-shift from dense honey-golden plant glycerin into silky white milk upon water contact, captured in high-definition macro video.
Constructed a 27-asset suite featuring frosted amber apothecary packaging, lipid-safe rinse demonstrations, and sponsored paid-social conversion ads.
VYRAA
Scope Delivered
17 Master Assets · Tech-Neck Direct Response · Zero Collar Grease
“Why does your neck look 5 years older than your face? Zero collar grease.”
Confront the universal digital posture issue ("Tech-Neck") with a specialized firming cream that will not slide, clog pores, or stain dress shirt collars.
Visualized high-tensile peptide chains contracting thin horizontal neck creases, contrasted with heavy facial creams that fail on the throat and collar line.
Delivered 17 luxury editorial and performance assets centered on frosted deep emerald-green glass and brushed gunmetal silver hardware.
Deploy 30+ Performance Assets
“100% Direction Lock Guarantee. You approve 1 of 3 creative treatments upfront. Full omnichannel asset suite delivered in 14 days flat.”