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WITLYN
(00) — PERFORMANCE COMMERCIALS FOR BEAUTY BRANDS
CAPACITY: 3 BRANDS / MONTH

Prestige Beauty Commercials. Engineered to scale.

“High-fashion visual prestige meets direct-response conversion architecture.”

We direct flagship launch films, tactile texture hooks, and multi-format performance creative ecosystems for high-growth cosmetics and skincare brands worldwide.

Explore Production Vaults (135 Assets)
16:9 Widescreen Cinema

SOLAÉ — AIRVEIL Invisible Sun Serum

★ +3.4x Hook Retention

Vault →
00:00 / 00:15
BEAUTY & SKINCARE COMMERCIALS • SENSORY TEXTURE HOOKS • LOWER CPA & HIGHER ROAS • 30+ ASSET CREATIVE VAULT • ZERO STUDIO SHOOTS • 14-DAY VELOCITYBEAUTY & SKINCARE COMMERCIALS • SENSORY TEXTURE HOOKS • LOWER CPA & HIGHER ROAS • 30+ ASSET CREATIVE VAULT • ZERO STUDIO SHOOTS • 14-DAY VELOCITY
(01) — PREMIERE CINEMA RELEASE / FLAGSHIP BRAND FILM

LIPÉA PARIS · Peptide Glass Lip Serum

16:9 4K CINEMA MASTER35 SECONDS · 24FPS
MASTER CUT 01
▶
LIPÉA PARIS · MASTER SPEC
00:00 / 00:35
DIRECT-RESPONSE CREATIVE STRATEGY

“Traditional lip gloss marketing relies on generic studio smiles. We engineered the commercial around the mirror-glaze cushion wipe — proving zero sticky hair drag in the first 2 seconds.”

Target ChannelMeta, TikTok & YouTube
Verified Metric★ 48% Lower Acquisition CPA
Creative Asset Vault19 Master Assets Delivered
WANT THIS FOR YOUR BRAND?

Launch Your Flagship Film

14-day production delivery with our 100% Direction Lock Guarantee. Full commercial broadcast rights included.

(02) — MANIFESTORead slowly
“We make commercials for beauty founders who refuse ordinary marketing. Fewer camera trucks, zero 8-week delays, longer asset lives — designed in Kuala Lumpur, deployed globally across Meta & TikTok.”

— Sakib Ziad, Founder & Creative Director

01 · Commercial Leverage

Not Decoration.

Creative direction must drive measurable customer acquisition. Every lighting angle, droplet dispense, and camera cut is calibrated around thumb-stop retention, CTR, and lowered acquisition cost.

02 · Sensory Viscosity

Stops Thumbs Cold.

Visualizing fluid water-veils, mirror glaze cushions, and 1-second gel-to-milk phase shifts triggers visceral tactile craving that halts high-intent beauty consumers mid-scroll.

03 · 14-Day Velocity

Kills Ad Fatigue.

One hero video dies on Meta in 10 days. We engineer 30+ multi-format assets simultaneously — hero films, hook variations, and platform stills — so your ad accounts never stall.

(04) — PRODUCTION SPEC SHEET

Built to Convert.
Engineered for Scale.

We direct like artists and engineer like growth operators. The numbers below aren’t marketing fluff — they’re the production spec sheet we hand to our commercial pipeline.

14 Days

Delivery Velocity

From approved brief to final broadcast 4K files ready to deploy into Ads Manager. Never miss a seasonal restock or sale window.

30+ Assets

Master Creative Vault

1 Hero Commercial + 5 Hook Cutdowns + 20 Static Ads + Macro Stills. Tested across 16:9, 9:16, 4:5, and 1:1 placements.

0% Overhead

Zero Studio Waste

Zero camera truck rentals, studio catering, or $50k location set fees. 100% of your budget goes directly onto the screen.

100% Lock

Direction Guarantee

Visual direction, packaging accuracy, and scripts are signed off before final render. Zero surprises on delivery day.

(05) — THE PERFORMANCE ENGINE

Boutique Craftsmanship.
Direct-Response Math.

Explore all 5 capabilities →
FLAGSHIP COMMERCIAL16:9 Widescreen Cinema

COMMERCIAL FILMS

Broadcast & Launch Films

01

COMMERCIAL FILMS

Broadcast & Launch Films

Vogue & Hollywood-grade visual storytelling built around one unmistakable core product differentiator. Engineered for television, YouTube, and high-impact top-of-funnel brand campaigns.

02

PERFORMANCE CREATIVE & HOOKS

Meta, TikTok & Reels Native

Scroll-stopping 9:16 vertical cuts engineered with direct-response psychology. Rapid hook variations, problem-solution demonstrations, and clear conversion triggers to drop your CPA.

03

SENSORY TEXTURE HOOKS

Physical Texture Addiction

Extreme macro studies: water-veil fluid drops, mirror gloss glazes, and dense gel-to-milk phase transformations that trigger tactile craving and stop thumbs cold in their tracks.

04

PRODUCT VISUALIZATION & LIGHTING

Photorealistic Physical Materials

Exact packaging fidelity: frosted apothecary glass, embossed typography, metallic brushwork, and architectural sunlight without spending $20,000 to construct a physical set.

05

COMPLETE CAMPAIGN SYSTEMS

Scale Without Ad Fatigue

One approved creative direction expanded into a 30+ asset campaign ecosystem: 5 video commercials, 20+ static ad creatives, and macro formula stills ready to scale ad accounts.

(06) — QUALIFICATION

Built for founder-led beauty, skincare, and cosmetics brands investing in paid social.

We partner with ambitious operators ready to scale paid spend profitably with high-converting creative volume.

A perfect fit if you:

  • Already spend $10k–$100k+/month on Meta, TikTok or Google ads
  • Have a differentiated beauty product with validated packaging
  • Are tired of creative fatigue raising your CPA every 2 weeks
  • Want 30+ ready-to-scale assets delivered in 14 days without shoot headaches

Not a fit if you:

  • Are seeking generic template video edits rather than custom commercial production
  • Have not validated your product in the market yet
  • Have products with extreme unverified medical claims
  • Are unwilling to test multiple hook angles on cold traffic
(07) — THE COMMERCIAL PRODUCTION SYSTEM

The Complete Campaign Stack. Built for scale.

“One cohesive creative direction engineered into an entire high-converting commercial ecosystem.”

CORE DELIVERABLES STACK

Everything Delivered Ready For Ads Manager

All motion and still assets calibrated for thumb-stop retention, platform safe zones, and broadcast compliance.

01 · Hero Brand Film

1x Cinematic 4K Film (15–30s)

Bespoke sound design, high-fashion grade, 16:9 widescreen.

02 · Performance Hooks

4–5x Native 9:16 Vertical Cutdowns

Engineered for rapid hook testing across Reels & TikTok.

03 · Omnichannel Stills

20+ Static Ad Creatives

High-CTR product + copy pairings for Feed 1:1, Stories 9:16, Portrait 4:5.

04 · Formula & Caustics

Editorial Macro Suite

Ultra-sharp texture dispense and packaging lighting for PDP & email.

✓Full Commercial Rights: 100% intellectual property ownership. Zero royalties.
✓14-Day Velocity: Full delivery within 14 business days from locked creative direction.
✓Material Accuracy: Pantone match, packaging typography, and caustics guaranteed.
🛡️THE RISK-REVERSAL PROMISE

100% Direction Lock Guarantee

“Before rendering a single final frame, we submit 3 distinct visual directions and script treatments. You approve the winning angle. If none of the 3 directions match your vision, we redesign from scratch at our expense. You never pay for creative you do not love.”

PRODUCTION ENGAGEMENT OPTIONS:

• Flagship Single-SKU Production14-Day Delivery
• Monthly Creative RetainerOngoing Volume
⚡ Strict Limit: 3 Brands / MonthView Retainer Tiers →
(08) — DIRECT-RESPONSE FAQ

Frequently Asked Questions

01How do you ensure 100% product and packaging fidelity without a physical set?
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Product fidelity — packaging silhouette, typography, exact PMS colors, and physical material finishes — is locked to physical engineering references and strict negative quality gates. Every frame is colour-graded and finished to high-fashion commercial standards. If any shot does not clear our broadcast-grade gate, it never ships.

02Why work with Witlyn rather than a traditional commercial agency?
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Traditional production models prioritize on-set overhead — equipment trucks, extensive physical sets, and multi-week scheduling delays — which adds zero conversion value to your ad account. Witlyn operates as a specialized direct-response beauty studio. We eliminate production waste to deliver a complete omnichannel commercial system (1 flagship film, 5 native hook variations, 20+ platform stills) engineered specifically for paid acquisition.

03How many revision rounds are included?
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Two structured revision rounds following approval of the initial creative direction, with consolidated feedback from your team. Because you sign off on the aesthetic treatment and scripts before final rendering, revisions focus on precision fine-tuning.

04Do I own full commercial usage rights to all delivered assets?
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Yes, 100%. Full commercial broadcast and digital usage rights transfer to your brand upon final delivery. You can run all assets across Meta, TikTok, YouTube, programmatic display, TV, and retail with zero recurring royalty fees.

05How do these assets integrate into our existing paid media strategy?
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Every asset is delivered pre-formatted and platform-optimized (16:9 widescreen, 9:16 vertical, 4:5 sponsored portrait, and 1:1 feed) with thumb-stop hook pacing. Your growth team or media buyer can deploy them straight into Ads Manager upon receipt.

06What is the production timeline from kickoff to final master delivery?
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14 business days from locked creative direction to final delivery. Our structured direction lock process ensures absolute velocity so you never miss a product launch or seasonal campaign window.

(09) — INITIATE PARTNERSHIP

Have A Beauty Product Ready To Scale?

“Deploy a complete 30+ asset commercial campaign system with 100% Direction Lock Guarantee.”

Explore 5 Production Vaults

⚡ Strict studio capacity: 3 brand partners accepted per month.