SOLAÉ
“Feels like water. Shields like SPF50+.”
Sun care, expressed through light and clarity. 100% clear water-veil texture with zero white cast.
Creative Strategy & Hook Architecture
Every creative angle targets concrete consumer friction points to maximize thumb-stop rate, eliminate creative fatigue, and drive scalable paid-social conversion.
“Sunscreen shouldn’t look like white paint.”
Sunscreen marketing is flooded with generic beach models while consumers secretly harbor frustration over chalky mineral casts. Confronting the white paint friction head-on stops high-intent beauty buyers instantly with undeniable contrast proof.
Visually confronts the universal frustration of chalky mineral casts by opening with a side-by-side comparison of opaque white cream versus SOLAÉ crystal-clear water veil on deeper skin tones.
Transforms daily SPF from an obligatory chore into a desirable morning ritual, dropping acquisition CPA significantly.
3.4x higher cold-traffic thumb-stop rate and rapid conversion before bounce.
What It Is
A 50ml daily facial sunscreen and hydrating serum hybrid (SPF50+ PA++++) that delivers broad-spectrum UVA and UVB defense, functioning simultaneously as a high-level UV shield, a hydrating serum, and a lightweight gripping primer under makeup.
Why It Exists
Up to 90% of consumers avoid or skip traditional sunscreens because they leave a chalky white cast, feel heavy and greasy in humid weather, clog pores, sting the eyes, and cause foundation to pill. SOLAÉ eliminates every sensory and aesthetic friction point of daily sun care.
Slim 50ml frosted cylindrical glass bottle with sculptural swirl petal crest in the center.
Brushed metallic champagne-gold precision dosage pump.
SOLAÉ | AIRVEIL | SPF50+ PA++++ | Invisible Sun Serum | 50ml (architectural sans-serif).
The Production Vault
Complete performance motion deliverables followed by omnichannel still suites. All assets fully visible.
Part 1 · Motion & Paid-Social Videos (8)
Calibrated for high thumb-stop rate in the first 3 seconds with sensory formula textures, sound-on cues, and native vertical frames.
Sensory water serum spreading weightlessly across skin in warm architectural sunlight.
High-definition light caustics revealing the precision embossed petal crest.
Rapid three-second skin absorption test captured in high-definition video.
Kinetic drop dispense highlighting the ultra-lightweight serum viscosity.
Real-time absorption test under warm daylight showing zero sticky residue.
A city setting gives the sun-care story relatable everyday context.
A fashion-led opening introduces the sun-serum concept to luxury buyers.
Smooth foundation glide over AIRVEIL showing zero pilling or patchiness.
Part 2 · Omnichannel Stills & Swatches (21)
Swipe right to inspect each creative variant. Complete uncropped view without opening modals.
Meta Feed & Sponsored Stills
Engineered for high conversion across 1:1 square feeds and 4:5 sponsored portraits.
Direct-response hero composition formatted specifically for Meta square feeds.
Alternate product perspective highlighting clean packaging typography.
Visual demonstration showing invisible sun defense across diverse skin tones.
Dynamic water splash surrounding the bottle to convey deep hydration.
Clean lifestyle framing emphasizing effortless reapplication throughout the day.
Frosted ivory bottle positioned under soft directional morning light.
Instagram Organic & Stories
High-aesthetic beauty curation tailored for luxury social feeds and swipe-up stories.
Full-bleed vertical creative designed with tap-through zones for Instagram stories.
Morning skincare routine arrangement pairing the serum with daily essentials.
Architectural composition styled with ivory stone for organic engagement.
High-contrast angled lighting revealing the precision embossed petal crest.
Sunlight expands the product into an expansive architectural world.
Minimalist travertine podium framing the product against an airy warm background.
Editorial Macro & Texture Captures
Directional lighting studies focusing on packaging caustics, dropper dispense, and formula physics.
Frosted form meets brushed champagne metal pump detail.
Tactile petal crest and label typography held in razor-sharp focus.
Clear formula sweep gives the macro frame its dynamic movement.
Sunlight caustics cast warmth behind the translucent bottle.
Ultra-thin water film spreading effortlessly across a cold acrylic plate.
Liquid water serum absorbing immediately into skin upon fingertip contact.
Subtle hydrated sheen remaining on skin with zero white film.
Brushed metallic champagne-gold pump engineered for clean dosage control.
Golden optical lens flare accentuating the lightweight protective concept.
Build a High-Converting Creative World Around Your Product.
"100% Direction Lock Guarantee. Complete multi-format commercial campaign (cinema film, vertical hook cutdowns, static creatives, and editorial macro suite) delivered in 14 days."
⚡ Strictly limited to 3 brand partners per month