SOLAÉ
AIRVEIL Invisible Sun Serum SPF50+
One product direction expanded into a full performance set — hero film plus a still system for daily-SPF paid social.
Spec commercial — uncommissioned concept
The brief
audience
Daily-SPF adopters in hot, humid markets; skincare-literate
channel
Meta / TikTok / Shopee — performance placements
objective
Consideration → conversion, with a still system for rotation
What it proves
Paid-social utility at premium quality
Frames
Deliverables in this system
- —1 hero commercial (15s)
- —6-frame still system
- —Gel-form + prism accent variations