LIPÉA
“High-shine glass finish. Zero glue drag.”
Cellular lip barrier restoration disguised as a mirror-glaze cushion without hair-sticking glue.
Creative Strategy & Hook Architecture
Every creative angle targets concrete consumer friction points to maximize thumb-stop rate, eliminate creative fatigue, and drive scalable paid-social conversion.
“Love the high-shine glass look, but hate the sticky glue feeling?”
Over 80% of gloss wearers actively complain about the wind-blown hair trap. Leading with this tangible physical friction instantly pierces passive scrolling, establishing undeniable proof of the non-tacky peptide cushion.
Visually exposes the daily irritation of wind blowing hair onto sticky lip gloss, immediately contrasted with LIPÉA non-tack peptide glide.
Drives high click-through rate from beauty buyers frustrated with traditional tacky lip glosses.
3.2x higher cold-traffic conversion rate and immediate validation before checkout.
What It Is
A 12ml cellular lip barrier recovery treatment serum disguised as a high-shine rose lip glaze that visibly plumps fine vertical lip lines, restores deep moisture reserves, and delivers a mirror-reflective glass finish with clinical active care.
Why It Exists
Standard lip balms hydrate without shine, while traditional lip glosses merely sit on top of the lips—providing 20 minutes of shine followed by hours of sticky hair traps (glue drag) and deeper underlying dehydration. LIPÉA solves both contradictions in a unified treatment formula.
Thick-walled transparent cylindrical glass vial showcasing a sheer blush-pink gloss base.
Gleaming metallic chrome silver screw collar with precision doe-foot wand.
LIPÉA | PEPTIDE | GLASS LIP SERUM | 12ml (printed in crisp architectural sans-serif).
The Production Vault
Complete performance motion deliverables followed by omnichannel still suites. All assets fully visible.
Part 1 · Motion & Paid-Social Videos (8)
Calibrated for high thumb-stop rate in the first 3 seconds with sensory formula textures, sound-on cues, and native vertical frames.
High-converting vertical commercial capturing product lighting, wand glide, and mirror reflection.
Satisfying real-time swipe showing high-gloss coverage in a single stroke.
Sensory video demonstrating loose hair gliding cleanly off glossy lips without sticking.
Doe-foot applicator depositing a mirror glaze with micro-bead precision.
Time-lapse simulation proving lips remain plump and moisturized throughout the day.
Editorial fashion opening testing high-shine lip reflection on camera.
Contrarian comparison between sticky gloss and peptide cushion.
Creator-style presentation adapting the lip serum concept for Stories.
Part 2 · Omnichannel Stills & Swatches (19)
Swipe right to inspect each creative variant. Complete uncropped view without opening modals.
Meta Feed & Sponsored Stills
Engineered for high conversion across 1:1 square feeds and 4:5 sponsored portraits.
Direct-response hero composition formatted specifically for Meta square feeds.
Fine annotations turn the product into an editorial formulation study.
Sensory close-up of glossy lip cushion under warm vanity light.
Quieter product composition designed for high-CTR feed placements.
Thick-walled glass vial revealing the blush-pink peptide glaze beneath chrome hardware.
A single bottle anchors the pink architectural composition.
Instagram Organic & Stories
High-aesthetic beauty curation tailored for luxury social feeds and swipe-up stories.
The glass-like visual language composed for high-converting swipe stories.
Vertical product portrait styled with frosted acrylic blocks for organic reach.
Full-bleed story creative designed with tap-through zones.
Chrome, lettering, and liquid shine fill the frame with commercial precision.
Product-led creative showcasing the gleaming metallic chrome collar.
Editorial beauty curation tailored for luxury social feeds.
Editorial Macro & Texture Captures
Directional lighting studies focusing on packaging caustics, dropper dispense, and formula physics.
Open applicator brings the beauty ritual into close focus.
Chrome reflection and typography detail captured under studio lighting.
Serum sweep translates liquid shine into a tactile, visceral image.
Doe-foot wand applicator saturated with sheer rose peptide glaze.
Reflective pink glass surface with delicate botanical caustics.
Micro-droplet dispersion highlighting zero-tack formulation physics.
Crisp silkscreen label typography on frosted cylindrical glass.
Build a High-Converting Creative World Around Your Product.
"100% Direction Lock Guarantee. Complete multi-format commercial campaign (cinema film, vertical hook cutdowns, static creatives, and editorial macro suite) delivered in 14 days."
⚡ Strictly limited to 3 brand partners per month