LIPÉA
Peptide Glass Lip Serum
A close-focus world built around glass, gloss and light — the product as a jewel object.
The brief
audience
Gloss-led beauty buyers, 18–34, TikTok + Instagram native
channel
Meta / TikTok paid social, PDP hero
objective
Launch — establish a premium texture story for a single SKU
What it proves
Cinematic taste + product rendering
Frames
Deliverables in this system
- —1 hero key visual
- —3 detail frames
- —Set / world frame