VYRAA
“Why does your neck look 5 years older than your face? Zero collar grease.”
Targeted cervical lifting complex engineered to reverse horizontal digital posture creases with zero clothing stain.
Creative Strategy & Hook Architecture
Every creative angle targets concrete consumer friction points to maximize thumb-stop rate, eliminate creative fatigue, and drive scalable paid-social conversion.
“Why does your neck look 5 years older than your face?”
Confronts the universal screen-time habit (Tech-Neck) head-on. High-intent professionals instantly self-identify with horizontal neck creasing.
Draws attention to an overlooked aging marker that standard face moisturizers fail to address.
Unlocks a high-margin $85+ specialized SKU that does not cannibalize existing face cream sales.
High cold-traffic CTR and strong executive customer acquisition.
What It Is
A targeted 50ml (1.7 FL.OZ.) structural dermal firming and lifting cream specifically formulated for the delicate neck, throat, and jawline contour.
Why It Exists
Looking down at phones and laptops for hours creates deep horizontal creases known as Tech-Neck. Because neck skin is 3x thinner than facial skin and has far fewer sebaceous glands, it loses collagen 2x faster. Standard $100 face creams fail on the neck—their heavy lipids just sit on top, clog pores, cause sagging slip, and stain clothing collars. VYRAA delivers weightless tension without grease.
Heavy cylindrical frosted deep forest emerald-green glass jar.
Brushed gunmetal aluminum cap featuring a sleek horizontal groove line.
VYRAA | 5-PEPTIDE | NECK COMPLEX | 50ml / 1.7 FL.OZ. (in crisp silver silkscreen).
The Production Vault
Complete performance motion deliverables followed by omnichannel still suites. All assets fully visible.
Part 1 · Motion & Paid-Social Videos (5)
Calibrated for high thumb-stop rate in the first 3 seconds with sensory formula textures, sound-on cues, and native vertical frames.
Controlled movement reveals the emerald jar and brushed silver grooved lid.
Clean dress shirt collar test proving zero oil transfer or yellow stains.
Nature-led macro study showing 5-peptide tension contracting crepey skin folds.
Morning application sequence along the jawline contour and collarbone.
Graphic screen-time opening diagnosing tech-neck horizontal lines in office workers.
Part 2 · Omnichannel Stills & Swatches (12)
Swipe right to inspect each creative variant. Complete uncropped view without opening modals.
Meta Feed & Sponsored Stills
Engineered for high conversion across 1:1 square feeds and 4:5 sponsored portraits.
Direct-response hero composition formatted specifically for Meta square feeds.
Sculptural setting holds a direct-response hook highlighting zero collar grease.
Alternate perspective showcasing the frosted emerald glass density.
Travertine podium styling conveying high-performance peptide architecture.
Instagram Organic & Stories
High-aesthetic beauty curation tailored for luxury social feeds and swipe-up stories.
The emerald world extends into an engaging vertical story creative.
Full-bleed vertical creative designed with swipe-up zones.
Silver circle sculpture frames the product-led Instagram creative.
Close texture composition giving the campaign a tactile variation.
Editorial Macro & Texture Captures
Directional lighting studies focusing on packaging caustics, dropper dispense, and formula physics.
The VYRAA jar sits within a sculptural silver circle under directional light.
Emerald glass gives the product its sculptural and architectural presence.
Brushed silver and frosted green hold the close-up in razor-sharp focus.
Formula texture creates a softer counterpoint to brushed industrial metal.
Build a High-Converting Creative World Around Your Product.
"100% Direction Lock Guarantee. Complete multi-format commercial campaign (cinema film, vertical hook cutdowns, static creatives, and editorial macro suite) delivered in 14 days."
⚡ Strictly limited to 3 brand partners per month