Independent Studio.
Focused on Beauty.
"Creative direction, sensory formula storytelling, and commercial video production. Headquartered in Kuala Lumpur, partnering with scaling beauty brands worldwide."
“Creative direction is not decoration.
It is commercial leverage.”
Sakib founded Witlyn with a clear ambition: give ambitious beauty founders the commercial firepower and creative volume to scale without the waste and delays of traditional 8-week physical shoots.
With a background connecting performance creative direction with prestige cosmetic aesthetics, he brings structured commercial discipline to a visual craft—connecting product lighting caustics, direct-response hook architecture, and conversion psychology through one cohesive creative direction.
The Principles Behind The Work
"Creative direction is commercial leverage, not superficial decoration."
"Product and packaging material fidelity is 100% non-negotiable."
"One campaign must feed an entire multi-format performance asset ecosystem."
"Performance data and thumb-stop retention inform the next creative angle."
"Rapid 14-day velocity without cutting high-fashion editorial aesthetic corners."
Tell Us What You’re Building.
"We respond to every qualified brand brief within 24 hours. No pitch deck, no endless discovery calls."