Studio
An AI-native commercial studio for beauty brands.
Witlyn produces cinematic commercials, product visuals and performance creative through AI-native production and human creative direction. Based in Kuala Lumpur, working globally.
Why Witlyn
Beauty brands need campaign-level creative at the cadence of paid social — and the old economics do not allow it.
A launch needs a hero film, cutdowns, hooks, stills and localised variants. Producing each of those the traditional way means a shoot, a crew and a timeline most independent brands cannot run every month.
Witlyn uses AI-native production to collapse that cost — but treats it strictly as infrastructure. The brand still buys creative direction, taste, product fidelity and a controlled process. The model is how the frames get made, not what the client is paying for.
The wedge is narrow on purpose: beauty, skincare and cosmetics, where the visual language, claims and buying triggers reward deep pattern recognition.
Founder
Sakib Ziad
Founder · Kuala Lumpur
Witlyn is founded and run by Sakib Ziad in Kuala Lumpur. Full bio to follow.
Reach the studio directly at hello@witlyn.com.
How we work
AI accelerates production. It does not replace taste, judgment or direction.
Principles
Ideas before prompts.
The product must remain accurate.
One campaign should create many assets.
Performance should inform the next creative.
AI is infrastructure — not the pitch.